The Bomb Shelter
What happens when you schedule a night of stand-up with performers who've never done it before? The best kind of disaster - and some surprisingly good comedy. The Bomb Shelter was a safe haven for first-time stand-ups.
"The Bomb Shelter" name started as a cute play on the central idea of the event - "here's a place where you can feel comfortable bombing" - but we latched on to it as a branding opportunity. We created a pre- to present-apocalyptic feel in the promotional videos and left it up to the audience to go in search of the details.