#upgradeyourbuns - Aunt Millie's Tailgate Invasion
This season, Aunt Millie's is coming to a tailgate near you with one question: Will you #upgradeyourbuns? We started out by traveling to #Michigan to see how the Wolverines like to tailgate. Where should we head to next? #BigTen #AmericanFootball #Hoosiers #Buckeyes #FightingIllini #Spartans #Boilermakers
Tailgaters take their food seriously, but a lot of people were grabbing basic buns - and their parties were suffering. Aunt Millie's teamed up with pye,brown to help them solve that problem on the front lines. Backed by Tailgate Invasion street teams, we went to four schools around the Midwest and asked "football fans, will you #upgradeyourbuns?"
The campaign included TV advertising, online videos, social media buys, and in-person consumer engagement and giveaways.
Tailgate Invasion logo design: Dan Mobley
In Bloomington, the Aunt Millie's Tailgate Invasion team found two types of tailgate fans. Which kind are you? Either way, everyone jumps at the chance to #UpgradeYourBuns! #Indiana #Hoosiers #IU #CollegeFootball #BigTen
The Aunt Millie's Tailgate Invasion team woke up bright and early to help University of Illinois fans get ready for homecoming and upgrade their buns. #Illinois #FightingIllini #CollegeFootball #UpgradeYourBuns
It's been a great season for football, tailgates, and upgrading your buns. Here's a look at some of the highlights from the Aunt Millie's Tailgate Invasion team's trip across the Midwest!