Breadsense - Aunt Millie's

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In this post-Atkins, paleo-friendly world, bread's taken some lumps. Aunt Millie's partnered with pye,brown and nutritionist Lela Iliopoulos to set the record straight about gluten, whole grains, and the positive side of this staple of the American diet.

The Breadsense campaign consists of four videos, each focusing on a different benefit of bread and whole grains, and a microsite offering infographics (designed by the great Andrea Atwood), references for the videos, and the opportunity for people to ask Lela their own questions.